Mobile Internet Usage & Trends

Well Econsultancy has published their latest statistics on mobile internet usage and trends from both here in the UK and Europe. I’ve picked out a few of the interesting ones:

  • 42% of UK shoppers have used their mobile phones while shopping offline, while 16% used it to compare prices with other stores.
  • 55% of small businesses have not checked the appearance of their own website on a mobile phone, despite the fact that 64% of small business owners regularly use the mobile web.
  • 41% of SMEs said their website didn’t look as good on a mobile, while 36% said the functionality had been affected.
  • Just 7% have already optimised their sites for mobile, but 65% had no plans for a mobile version.
  • According to a study of 1,500 people in the UK, France, Germany, Italy and Spain shoppers who use their mobile in some part of the research and purchase process spend 15% to 30% more than those who use just one channel.
  • UK users prefer to access the mobile internet using a browser rather than an ‘app’ (70% versus 55%) according to a study by Orange.
  • Mobile internet sales could double in the next 3 years. By 2013 mobile internet sales could reach as much as £275m, 4% of online retail spending, up from £123m currently.
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