The New Rules of Mobile Marketing

Here’s an article I found on Adotas written by Bryce Marshall. All of his rules ring true but it was particularly the first one that really struck a chord with me:

Old rule: Taking a “wait and see” approach to mobile, or employing an under-funded “toe-dipping” methodology.

New rule: The consumer is mobile. This is a reality. In 12 to 18 months, the mobile landscape will be forever changed. The “wait and see” and “toe-dip” approaches will land your brand squarely in the consumers’ rear-view mirror. At minimum, a brand’s mobile strategy and budgets should be aligned to create mobile-friendly experiences across key digital touch points and critical business services.

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