Demand is there for mobile shopping

Here’s a couple of interesting points that go to show consumers here in the UK really are ready and willing to embrace the mobile shopping experience:

– ASOS, a fashion retailer, generated over £1m in a single month just two months after the launch of their mobile site.

– Both John Lewis and M&S have reported selling items in excess of £3,000 via mobile.

I’m not sure how much more proof UK retailers need that the demand is there but so many still do not have decent, usable, mobile solutions on offer. Getting something built and launched doesn’t necessarily have to be a huge, time intensive project…mobile web applications, essentially mobile optimised web sites, can quite often do the job just as well as native applications.

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PPC vs SEO | Clicks vs Spend

Here’s a nice infographic to complement a point I made in an earlier post on search marketing. In the US, although over 90% of search marketing spend is allocated to paid search, only 10% of traffic actually comes from clicks on paid ad slots. As you can see from the graphic below, the overall majority (nearly 90%) of clicks are from organic listings. Businesses take note. SEO should be a key component of your online marketing activity.
ppc vs seo clicks vs spend